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BitcoinCoinShares XBT Provider Reveals Extensive Rebranding Effort to Achieve Crypto Dominance in...

CoinShares XBT Provider Reveals Extensive Rebranding Effort to Achieve Crypto Dominance in the Nordic Region

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CoinShares has announced a strategic shift for its popular crypto ETP brand XBT Provider, now operating under the name CoinShares XBT Provider. This change aligns with the broader CoinShares group strategy and sets the stage for an ambitious expansion in Q3-Q4 2024.

The rebranding signifies a deeper integration with the parent company, preparing the brand to introduce innovative financial products to the market. Since its inception in 2015, CoinShares XBT Provider has been a pioneer in the cryptocurrency investment space in the Nordics. It launched the first Bitcoin-based security, Bitcoin Tracker One ETP, on a regulated public exchange.

Expanding its offerings over the years, CoinShares XBT Provider now includes the world’s first exchange-traded products referencing bitcoin and ethereum, denominated in SEK and EUR, and listed in Stockholm. Head of Product at CoinShares, Townsend Lansing, highlighted how their ETPs have provided exposure to top digital assets like Bitcoin and Ethereum, aiming to replicate this success in the Nordic markets with new products catering to stablecoins and funding options.

With a record financial quarter recently completed by CoinShares International, the parent company of CoinShares XBT Provider, the Nordic market has been a significant contributor to the company’s growth. The acquisition of Valkyrie Funds in the U.S. has extended CoinShares’ reach and capabilities. Head of Asset Management, Frank Spiteri, noted the rising demand for regulated crypto exposure products in Europe and the U.S., emphasizing that the rebranding will fuel innovation and commitment to the Nordic region.

This strategic move solidifies CoinShares’ position as the leading digital asset investment firm, known for its transparency, regulatory compliance, and product innovation. As a prominent European fintech company specializing in digital assets, CoinShares continues to offer a wide range of financial services for corporate, financial, and individual investors.

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