Stream has announced a groundbreaking new collaboration with Azarus, a leading Web3 platform that provides game streaming services. The partnership aims to bring together the communities of streaming and gaming, offering interactive, live, and open digital experiences to enhance content engagement.
Azarus is renowned for its interactive overlay technology, which platforms like Twitch use for playable ads. Through this innovation, Azarus has already distributed over $2 million in rewards and engaged nearly 500,000 simultaneous players in top Esports and gaming events. The collaboration with Stream is set to further enhance these interactive experiences, expanding beyond Twitch to connect different streaming networks and deepen user engagement with their audiences.
The recent acquisition of Azarus by Animoca Brands has also contributed to the growth of the Metaverse streaming industry. Leveraging Stream’s extensive capabilities, the partnership aims to develop dynamic community-driven content that will connect fans, creators, and gamers in new and exciting ways.
By joining forces, Stream and Azarus are poised to revolutionize the streaming landscape, offering comprehensive interactive experiences and fostering meaningful interactions between consumers and content creators. Azarus, known for its successful track record with playable ads on major Twitch streams, has collaborated on game releases like Assassin’s Creed, Esports competitions such as Capcom Pro Tour, and events like the Streammer Awards, attracting a significant audience of over 500,000 simultaneous players.
With plans to onboard more streamers and broaden their audience network, the partnership will unlock fresh opportunities for streamers to earn rewards and enhance community engagement. Alex Casassovici, the founder and CEO of Azarus, expressed his excitement about the collaboration, emphasizing its potential to realize a vision of a distributed, permissionless, and open approach to developing interactive stream content.