Chiliz has unveiled a strategic partnership with PUML Better Health, an Australia-based platform that transforms health and wellness activities into an engaging game. This collaboration aims to introduce a novel ‘Move to Earn’ model and elevate fan health within the Chiliz network, focusing on promoting physical activity among sports enthusiasts while integrating them into the digital ecosystem.
Marking a significant milestone as the first Move to Earn platform on Chiliz Chain , this integration with @pumlhealthio promises gamified health, wellness, and Move to Earn opportunities tailored for sports fans . [img]
Chiliz, renowned for its blockchain solutions in sports and entertainment, is embracing the trend of gamifying health through its latest venture with PUML Better Health. This initiative enables sports fans to earn rewards by embracing healthy living, thereby deepening their engagement with their favorite sports communities.
By seamlessly blending fan physical activity with blockchain-based rewards, Chiliz is revolutionizing fan engagement in the sports industry. The partnership introduces innovative features designed to incentivize the Chiliz community to adopt healthier lifestyles while enhancing their fan experiences.
Users can now sync their wearable devices with the PUML Better Health app to start earning PUML coins by completing daily health and fitness challenges. These challenges range from meeting step count goals to participating in team and distance challenges, supplemented by maintaining a minimum balance of 100 CHZ in their PUML self-custody wallet.
Additionally, token-gated challenges add a competitive dimension to everyday fitness activities, requiring CHZ or Fan Tokens for access. This approach by Chiliz and PUML Better Health fosters a community that merges fitness with fan loyalty, thereby creating a more immersive and interactive fan experience. Beyond promoting physical activity, this strategy strengthens community bonds within the Chiliz ecosystem.
The core feature of this collaboration is the ‘Move to Earn’ model, where members can earn PUML coins through GPS-tracked activities like running or walking, with rewards granted for the first activity each day. This initiative aligns with broader trends in the tech and wellness sectors to integrate health habits into digital and virtual experiences, especially on community-driven platforms.
Alexandre Dreyfus, CEO of Chiliz, underscores the commitment to continuous innovation and enhancing fan experiences through such integrations. Damien King, CEO and Founder of PUML Better Health, shares this vision, expressing enthusiasm for bringing gamified health to a wider audience and enriching the SportFi experience. This partnership exemplifies how sports, health, and technology can converge seamlessly to foster a more engaged and healthier community.
